Is this true or just a marketing gimmick?
Kylie Jenner’s Lip Kit has been a sweeping success since its launch last fall, which means that every time the matte liquid lipsticks are restocked onKylieCosmetics.com, the website instantly shuts down due to high traffic, and inventory is sold out within minutes.
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Of all the possible things I could ever want to know about, that is not one of them. Of more concern is that that particular spell of indifference has now been shattered forever…
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I thought it made rather a pleasant change to read instead of “Why does Google not crawl my site?” or “Why does my site not get any visitors?” 
Surely there are lessons to be learnt? They have certainly selected the right niche market.
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But not the right hosting account.
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Conflicting reports, first states the site went down and second says that the 200,000 on her site broke Google Analytics. Google not being able to cope with the traffic is what attracted my attention.
Jenner lamented that with more than 200,000 people online, it was just “too much for Google” to track. “You literally broke Google,” another mysterious woman told Jenner. (But NOT the Internet, specifically, because that’s Kim’s job.)
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