Ariana Grande has millions of dollars just from her huge brand endorsements.
Ariana Grande is a singer-songwriter and actor from the United States. She was born on June 26, 1993, in Boca Raton, Florida, and began her career in 2008 in the Broadway musical 13. She rose to prominence as a teen idol in the Nickelodeon sitcom Victorious (2010–2013) and its spin-off Sam & Cat (2013–2014).
Ariana Grande’s impact extends far beyond the music industry. Her brand endorsements demonstrate her broad appeal, and it’s no surprise that many of her followers want to get their hands on what she endorses. This post will examine eight of Ariana Grande’s most notable brand endorsements, from MAC Cosmetics to Starbucks Frappuccino . Let’s look at the biggest brand that Ariana Grande has endorsed throughout her career.
8 MAC Cosmetics Viva Glam Lipstick
It’s clear why Ariana Grande’s partnership with MAC Cosmetics has endured. The matte red Viva Glam Lipstick is strong and versatile. This lipstick is ideal for adding color to your everyday appearance or dressing up for a night out. Viva Glam Lipstick’s altruistic mission sets it apart. Viva Glam Lipstick donates 100% of its sales to people living with HIV/AIDS. You’ll support a good cause while using a terrific beauty product. Quality and charity impact make the MAC Cosmetics Viva Glam Lipstick worth the price.
7 Reebok Classic x Ariana Grande Sneakers
Ariana Grande partnered with Reebok in 2018 to promote the brand’s Be More Human campaign. As part of the partnership, Ariana appeared in a series of advertisements and social media posts showcasing Reebok’s workout gear and highlighting the significance of self-expression, confidence, and individuality. With Ariana serving as a role model for young women around the globe, the campaign aimed to inspire people to push their limits and embrace their unique qualities. The partnership benefited both Ariana and Reebok, as it enhanced the brand’s reputation among younger audiences and solidified Ariana’s status as a fitness and fashion icon.
6 T-Mobile
T-Mobile promoted Pandora with Ariana Grande in 2019. Ariana participated in brand advertisements and social media marketing as part of the collaboration. T-Mobile’s free Pandora streaming and unique concert tickets and experiences were promoted in the agreement. Ariana’s popularity among millennials and Gen Z helped the campaign reach a younger audience. Sweepstakes for tickets to Ariana’s Sweetener tour promoted the connection and engaged fans. T-Mobile and Ariana Grande strengthened their businesses and reached new audiences with the collaboration.
5 Givenchy
Ariana Grande was named the new face of Givenchy’s Fall/Winter 2019 campaign in May 2019. Due to Ariana’s distinctive sense of style and impact on contemporary pop culture, the prestige fashion house chose her to represent the brand. Ariana was featured in a series of photographs and videos donning Givenchy’s newest designs, showcasing her versatility and elegance as an artist and fashion icon. The partnership was advantageous for both Givenchy and Ariana, as it enhanced Ariana’s reputation as a high-fashion icon and bolstered Givenchy’s reputation as a cutting-edge and trendsetting brand. Additionally, the collaboration demonstrated Ariana’s sustained success as a multifaceted and versatile artist.
4 Coach
Ariana Grande became a spokesperson for the luxury fashion company Coach in 2018. Ariana starred in a series of campaigns for the brand and teamed with Coach to develop a limited-edition collection of handbags as part of the relationship. The line featured elegant and valuable bags with Ariana’s trademark flair and personal touches. The collaboration was a successful marketing move for both Ariana and Coach, contributing to Ariana’s image as a fashion icon while reinforcing Coach’s status as a premium brand with a youthful and trendy edge. The cooperation also highlighted Ariana’s ingenuity and influence in the fashion world.
3 Starbucks
Starbucks’ 2014 Mini Frappuccino campaign featured Ariana Grande. Ariana starred in a series of ads pushing fans to sip a little and sample the new mini-sized Frappuccino as part of the relationship. The small Frappuccino was marketed to younger consumers as a fun and stylish drink. Ariana’s popularity among youthful followers increased the campaign’s visibility and appeal. The relationship strengthened Starbucks’ standing as a leading coffee chain and showed Ariana’s appeal to many customers and markets.
2 Lipsy
Ariana Grande and the British fashion brand Lipsy collaborated in 2016 to create a collection of apparel, accessories, and fragrance. The collection featured a variety of trendy and stylish dresses, tops, skirts, and jewelry, all inspired by Ariana’s signature style. Sweet Like Candy,the fragrance included in the collection, was also designed to reflect Ariana’s delicate and feminine personality. The collaboration was a triumph for both Lipsy and Ariana. It increased the brand’s visibility and reached young female consumers, highlighting Ariana’s creative abilities and influence in the fashion and beauty industries.
1 Bubly
2018 saw Ariana Grande take on the role of the spokesperson for PepsiCo’s sparkling water brand Bubly. As part of the collaboration, Ariana participated in some TV spots and social media ads highlighting the variety of flavors Bubly offers and its fun, upbeat brand identity. Ariana’s trademark charm and sense of humor were included in the advertisement, which positioned Bubly as a lighthearted replacement for sugary soft beverages. The collaboration was an effective marketing strategy for both Ariana and Bubly because it increased Bubly’s sales and visibility while displaying Ariana’s adaptability as a brand ambassador and her capacity to connect with a wide range of consumers.
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Sources: Fandom, Conor-Maynard, Teenvogue
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