Contemporary footwear label Sam Edelman just dropped its new Spring/Summer 2024 campaign, starring Kylie Jenner. Acting as the brand’s newest muse, Jenner appears in the campaign spotlighting Edelman’s newest designs. Marking the start of the brand’s 20th anniversary celebration, the campaign captures Jenner’s allure and merges it with the essence of Edelman.
“This campaign epitomized that fashion is more than just something to wear, it is a source of power,” said Jenner in a press release. “I loved the way each pair fit me flawlessly and instilled a sense of confidence and beauty. I’m honored to be an ambassador for the Sam Edelman brand, especially during their 20th anniversary which celebrates remarkable craftsmanship and a commitment to champion the power of people through footwear.”
Echoing the positivity, Edelman adds, “Kylie Jenner is the complete embodiment of the modern woman—an incredible mother, daughter, sister, friend, and entrepreneur. Having her as our brand’s face for this milestone year is a true testament to the incredible fashion and momentum we plan to bring to our customers, not just this year but for many more to come.”
Across the campaign images, Jenner sports a slew of timeless silhouettes like the Hazel Pump, Bianka Slingback and Felicia Ballet Flat, while debuting new designs like the Leana Heel and Michaela Mary Jane.
Take a look at Jenner in action above and head to Sam Edelman’s website to shop.
While you’re here, check out Mia Khalifa in the new Y/Project lookbook.
