Similar to celebrities, their pets also have a fanbase. These star pet social media accounts attract thousands of followers and are known as pet influencers. With brand tie-ups, pet influencers can earn eyepopping amounts. Here’s how these pets are groomed to enhance their social media presence and appearance.
Lucifer’s Insta spreadsanimal welfare awareness: Raveena Tandon
Actress Raveena Tandon, a pet mom runs an account for her dog Lucifer.The account @livinitupwithlucifer narrates rescue stories that Raveena has been part of. “We aim to spread awareness about animal welfare. It’s a platform to share the stories of all the animals we’ve saved. Besides rescue stories, I enjoy curating content that reflects his personality and charm. I draw inspiration from his daily antics, unique quirks, and our special bond,” says Raveena.
She adds that she has a dedicated team to look after the content that goes live on his account. She says, “I am actively involved in curating content and providing input on the overall direction of Lucifer’s Instagram presence. Having a dedicated team allows me to focus on other aspects of my work while still ensuring that his account receives the attention it deserves. To keep his followers engaged, I weave in storytelling elements, sharing anecdotes that provide insights into Lucifer’s world. As a pet parent, I believe in showcasing love and care for our furry friends on social media. However, it’s important to respect their privacy, prioritise their well-being, and avoid sharing sensitive information.”
SOCIAL MEDIA MANAGERS, GROOMING SESSIONS, PROFESSIONAL PHOTOSHOOTS – MAKE PETS INSTA READY
HEALTHY LOOK: Actress Soundarya Sharma states she has designated staff to look after her dog Nannu. She says, “His meals need to be moderated and to ensure he gets exercise, I have kept a staff. They look after his timely meals including ocassional treats like dog cakes, chicken pizza, donuts, fries, immunity sticks.”
GROOMING SESSIONS: To make the pets look beautiful, celebrities prefer to treat their pets with glitter, sparkle, colours, and ribbons besides deep conditioning spas, hair cuts, manicures and pedicures, and herb oil-soaked baths. Speaking of what goes behind the scenes, Dhaval Bhatt owner of a pet grooming salon in Mumbai, says, “Celebs bring their pets to the parlour regularly (at least twice a month) to keep their look well-maintained. Glitter, sparkle and ribbons are used to make the pet look great on social media posts.” Gauri Keskar, another salon owner, adds, “It’s only in the past five years that the trend of shaping the dog’s fur into a bell shape or other cute shapes has become popular.”
EXPENDITURE:
Trendy hair cut – Rs 2,000 onwards
Manicure and Pedicure – Rs 1,500
Herbal oil soak bath – Rs 3,500
Hair colour – Rs 5,000
PHOTOSHOOT:
To keep the trend going, photography is another important aspect that attracts followers. Prathima Pingali specialises in pet photography and recently shot with Karishma Tanna and her pet Koko Tanna. “Koko loves the beach and walks on Carter Road, he meets his friends there, so we thought, why not shoot at his favourite place? Over the next two weeks, Karishma and I would send each other reference images of the kind of poses we like, and the vibe that we wanted to create. When we started shooting on the beach, we knew that Koko would be dirty, but he would be happy. I realised Karishma and Koko always walk with the same foot forward, it seemed like they had such a strong connection, I had to capture it!”
EXPENDITURE: Photography Packages start from Rs 19,500
DO’S AND DON’TS FOR PHOTOSHOOT
– Props like baby pacifiers, baby toys, and woolen thread balls should not be used during photoshoots with dogs. If a dog ingests these items, they can get stuck in the stomach or gut, potentially leading to major surgery. Therefore, using such props is strongly discouraged
– Trends like using different colours on dogs to make them look cute, should be avoided. There have been cases where dogs have had a severe reaction, especially if they have long fur
– Cats aren’t comfortable being carried in backpacks and pet carriers, especially on bikes at high altitudes, even if they make for cool videos
– Pets should travel comfortably in a close environment with minimum visual stimulus
(advised by Dr Rina Dev, veterinarian)
TEAM TO MANAGE SOCIAL MEDIA:
To ensure engagements on social media, a team of professionals is hired to build a strategy plan. “Depending on the level of engagement and the specific strategy, posts could range from three to seven per week, ensuring consistency without overwhelming the audience. Brands in the pet industry related to pet food, accessories, and grooming centres, are highly inclined to collaborate with celebrity pet accounts. Compensation for these partnerships varies depending on the follower count, engagement rates, and the scope of the collaboration,” says Neel Gogia, co-founder of an influencer marketing agency.
EXPENDITURE: Manager charges approx Rs 75,000-Rs 1,00,000 per month/per account
Celebrities and their star pets
After deleting his Instagram account in February 2023, BTS‘s vocalist Jungkook recently made a surprising return on April 14, this time as his dog Bam’s dad. The singer wrote, “I can’t brag about myself right now so I should brag about my baby instead.”
4.5 million followers
Kartik Aaryan has an Instagram account for his pooch Katori, which gives fans a glimpse into how the actor spends time offshoots with his pet
130K followers
Priyanka Chopra’s dog Diana is quite the diva-like her pet mom and Panda her younger sibling’s account is all about family time
147K followers and 56.7K followers respectively
John Abraham’s mischievous duo Bailey and Sia are all about witty captions and spreading paw-sitivity on the gram
15.9K followers
Disha Patani has three dogs and two cats named Bella, Goku, Chichi, Jasmine and Keety – who have a combined account, where she shares photos and videos unwinding with her pet family
20.4K followers
Lucifer’s Insta spreadsanimal welfare awareness: Raveena Tandon
Actress Raveena Tandon, a pet mom runs an account for her dog Lucifer.The account @livinitupwithlucifer narrates rescue stories that Raveena has been part of. “We aim to spread awareness about animal welfare. It’s a platform to share the stories of all the animals we’ve saved. Besides rescue stories, I enjoy curating content that reflects his personality and charm. I draw inspiration from his daily antics, unique quirks, and our special bond,” says Raveena.
She adds that she has a dedicated team to look after the content that goes live on his account. She says, “I am actively involved in curating content and providing input on the overall direction of Lucifer’s Instagram presence. Having a dedicated team allows me to focus on other aspects of my work while still ensuring that his account receives the attention it deserves. To keep his followers engaged, I weave in storytelling elements, sharing anecdotes that provide insights into Lucifer’s world. As a pet parent, I believe in showcasing love and care for our furry friends on social media. However, it’s important to respect their privacy, prioritise their well-being, and avoid sharing sensitive information.”
SOCIAL MEDIA MANAGERS, GROOMING SESSIONS, PROFESSIONAL PHOTOSHOOTS – MAKE PETS INSTA READY
HEALTHY LOOK: Actress Soundarya Sharma states she has designated staff to look after her dog Nannu. She says, “His meals need to be moderated and to ensure he gets exercise, I have kept a staff. They look after his timely meals including ocassional treats like dog cakes, chicken pizza, donuts, fries, immunity sticks.”
GROOMING SESSIONS: To make the pets look beautiful, celebrities prefer to treat their pets with glitter, sparkle, colours, and ribbons besides deep conditioning spas, hair cuts, manicures and pedicures, and herb oil-soaked baths. Speaking of what goes behind the scenes, Dhaval Bhatt owner of a pet grooming salon in Mumbai, says, “Celebs bring their pets to the parlour regularly (at least twice a month) to keep their look well-maintained. Glitter, sparkle and ribbons are used to make the pet look great on social media posts.” Gauri Keskar, another salon owner, adds, “It’s only in the past five years that the trend of shaping the dog’s fur into a bell shape or other cute shapes has become popular.”
EXPENDITURE:
Trendy hair cut – Rs 2,000 onwards
Manicure and Pedicure – Rs 1,500
Herbal oil soak bath – Rs 3,500
Hair colour – Rs 5,000
PHOTOSHOOT:
To keep the trend going, photography is another important aspect that attracts followers. Prathima Pingali specialises in pet photography and recently shot with Karishma Tanna and her pet Koko Tanna. “Koko loves the beach and walks on Carter Road, he meets his friends there, so we thought, why not shoot at his favourite place? Over the next two weeks, Karishma and I would send each other reference images of the kind of poses we like, and the vibe that we wanted to create. When we started shooting on the beach, we knew that Koko would be dirty, but he would be happy. I realised Karishma and Koko always walk with the same foot forward, it seemed like they had such a strong connection, I had to capture it!”
EXPENDITURE: Photography Packages start from Rs 19,500
DO’S AND DON’TS FOR PHOTOSHOOT
– Props like baby pacifiers, baby toys, and woolen thread balls should not be used during photoshoots with dogs. If a dog ingests these items, they can get stuck in the stomach or gut, potentially leading to major surgery. Therefore, using such props is strongly discouraged
– Trends like using different colours on dogs to make them look cute, should be avoided. There have been cases where dogs have had a severe reaction, especially if they have long fur
– Cats aren’t comfortable being carried in backpacks and pet carriers, especially on bikes at high altitudes, even if they make for cool videos
– Pets should travel comfortably in a close environment with minimum visual stimulus
(advised by Dr Rina Dev, veterinarian)
TEAM TO MANAGE SOCIAL MEDIA:
To ensure engagements on social media, a team of professionals is hired to build a strategy plan. “Depending on the level of engagement and the specific strategy, posts could range from three to seven per week, ensuring consistency without overwhelming the audience. Brands in the pet industry related to pet food, accessories, and grooming centres, are highly inclined to collaborate with celebrity pet accounts. Compensation for these partnerships varies depending on the follower count, engagement rates, and the scope of the collaboration,” says Neel Gogia, co-founder of an influencer marketing agency.
EXPENDITURE: Manager charges approx Rs 75,000-Rs 1,00,000 per month/per account
Celebrities and their star pets
After deleting his Instagram account in February 2023, BTS‘s vocalist Jungkook recently made a surprising return on April 14, this time as his dog Bam’s dad. The singer wrote, “I can’t brag about myself right now so I should brag about my baby instead.”
4.5 million followers
Kartik Aaryan has an Instagram account for his pooch Katori, which gives fans a glimpse into how the actor spends time offshoots with his pet
130K followers
Priyanka Chopra’s dog Diana is quite the diva-like her pet mom and Panda her younger sibling’s account is all about family time
147K followers and 56.7K followers respectively
John Abraham’s mischievous duo Bailey and Sia are all about witty captions and spreading paw-sitivity on the gram
15.9K followers
Disha Patani has three dogs and two cats named Bella, Goku, Chichi, Jasmine and Keety – who have a combined account, where she shares photos and videos unwinding with her pet family
20.4K followers
