In her initial post, Doja shared the cover art along with a snippet of the unreleased song. In her caption, Doja wrote, “???????? ASC 4.5.24.”
“MASC” will be Doja’s first single since she released her fourth studio album, Scarlet, in Sept. 2023. In February, Doja teased a deluxe edition for Scarlet titled S2: Clause Frollo but did not announce a release date. She also teased a potential tracklist that included “MASC” along with songs titled “Acknowledge Me,” “Headhigh,” “Gang,” “Rider,” “Urrrge!!!!” and “Hungry.”
“I feel like it connects to the story of Scarlet in some degree and if you look up his personality traits and who he is and his story, you’ll understand the whole connection. There’s a control aspect — he just abuses his power and his control,” she explained in an interview on the Therapy Gecko podcast. “There’s nothing anything very personal happening to me with one person. Claude Frollo doesn’t depict a single person in my life. It’s like a metaphor for the people that creatives endure on a daily basis.”