Brisk is back, baby. Hornet teams up with the brand to launch an iconic campaign with an equally iconic star– the one and only Doja Cat.
For decades, the claymation Brisk ads featured realistic caricatures of celebrities like Eminem, Bruce Willis, and Frank Sinatra, and Hornet’s team found the exact mix of realism and stylisation for this new take.
This fantastical spot is a well-crafted blend of traditional and 3D modelling, stop motion puppetry, and painterly CG environments.
The campaign includes a TikTok takeover, a Snapchat filter, and a sweepstakes for a chance to win a replica of our model of Doja. To promote the campaign, Doja was seen with a giant version of her head our team modelled for the spot.
In terms of stylisation, the classic Brisk ads use a relatively realistic caricature of a celebrity, but for this campaign, Hornet leaned more stylised while retaining the proportions of the original ads’ characters.
The production was a combination of techniques – the animals were sculpted by hand before going into fabrication for the puppets, the two leads and some foreground elements were shot in-camera, and photogrammetry was used to build out the CG environments.
Director Peter Sluszka said, “When the very first stop-motion Brisk spots aired, I was at MTV Animation, working on Celebrity DeathMatch. Suddenly, our own attempts at celebrity caricature and dynamic action were overshadowed by Brisk’s brilliantly executed campaign. For over two decades I’ve wanted to be a part of this creative tradition. The opportunity to craft these scripts with Doja Cat’s input gave this legacy campaign a surge of adrenalin, infusing it with the visual and musical impact of one one pop’s most cutting edge artists.”
Doja Cat said, “As a Brisk fan, and someone who personally loves to express my art both visually and sonically, seeing myself transformed into the iconic claymation style was like stepping into a wild, animated dream.”
