Beats has announced a new collaboration with Kim Kardashian for the Beats Studio Pro and the new Beats Pill. Kardashian first partnered with Beats in 2022 on a special-edition Beats Fit Pro, which became the brand’s best-selling collaboration and sold out on Apple.com. Beats has launched two new ad campaigns for its audio products. One features Kim Kardashian and Jimmy Fallon competing for a Beats collaboration, while the other showcases Kardashian and comedian Ben Marshall in a humorous “Kim’s Pill Assistant” skit.
Take a look at the videos here
Beats Pill Assistant I Kim Kardashian I Ben Marshall
Kim v Jim I Beats Studio Pro
“I’m excited to be back with my Beats family and to bring new chic colours to these iconic products. Music is a big part of my everyday life, from morning gym sessions to creative brainstorms, the Beats Pill makes it that much more beautiful. And Beats Studio has always been a fashion statement, so I can’t wait to see how everyone styles them,” said Kim Kardashian.
Beats x Kim products: Price and availability
The new collaboration, “Beats x Kim,” will offer Beats’ flagship over-ear product in three colours inspired by Kardashian’s signature palette: Moon (light), Dune (medium), and Earth (deep), and the Beats Pill in two gorgeous hues: Light Gray and Dark Gray.
The special-edition “Beats x Kim” will be available for purchase starting at 7 a.m. IST on Thursday, 7 November, online at Apple.com/in and select Apple stores and authorized retailers.
The Kim Kardashian edition of Beats Studio Pro and Beats Pill will be available for purchase at Apple.com/in in India for Rs 37,900 (Incl. of all taxes) and Rs 16,900 (Incl. of all taxes).
The collaboration products will be available in limited quantities at Apple BKC in Mumbai and Apple Saket in New Delhi, and at exclusive authorised retailers, including Amazon, Flipkart, Croma, and Reliance.
Beats Pill and Studio Pro: Key highlights
Beats Studio Pro offers improved audio fidelity, Active Noise Cancellation and Transparency modes, Personalised Spatial Audio with dynamic head tracking, UltraPlush leather cushions, up to 40 hours of battery life, Lossless Audio via USB-C, and enhanced call performance. It is also compatible with Android phones by downloading the Beats companion app.
Meanwhile, the redesigned Beats Pill, which launched in June, has premium features including all-day battery life (up to 24 hours), USB-C charging, Amplify Mode by syncing two speakers, and iOS and Android compatibility.
