Ashley Graham is adding a new partnership to her résumé.
The model and entrepreneur has been named a brand ambassador for Michele Watches. She is kicking off the appointment as the face of the Fossil Group-owned brand’s new campaign, called “Legacy Redefined.”
“When they approached me about the ‘Legacy Redefined’ campaign, it just felt like an instant ‘yes’ because the campaign is celebrating women and all their multifaceted legacies,” Graham said. “Now’s the time to continue to inspire women and continue to lift each other’s voices up — this campaign really does that.”
Graham appears in the campaign modeling several Michele Watches styles, including the Deco stainless diamond watch, the Deco two-tone 18-karat gold diamond watch and the Meggie two-tone 18-karat gold-plated diamond dial watch.
Coliena Rentmeester for Michele Watches
The campaign is said to celebrate women and the phases of their lives and aims to “empower them to embrace their dual roles of boldness and femininity,” according to Michele Watches. It was photographed by Coliena Rentmeester and styled by Emily Evans. Graham was also joined on set by her children, who appear in some campaign images.
“They’re for any type of woman,” Graham said about working with the brand. “Like, you name her, Michele Watches is there for her. In my opinion, any campaign that aims to inspire and empower women with their boldness and femininity is a campaign that I want to be behind.”
Graham explained she became familiar with Michele Watches through her manager, who has long worn pieces from the brand. She stated she likes the versatility the brand offers in its collections and how they fit into her own style.
“I wear a watch as a piece — it’s more of a fashion statement,” she said. “Am I checking the time? Sometimes. I am such a phone girly, right? In this day and age, we’re always on our phone checking whatever, so we always know what time it is, but I really enjoy having it on as an accessory.”
